{"id":190,"date":"2017-07-06T09:34:49","date_gmt":"2017-07-06T09:34:49","guid":{"rendered":"http:\/\/apusthemes.com\/wp-demo\/campress\/?p=190"},"modified":"2018-03-11T06:02:44","modified_gmt":"2018-03-11T06:02:44","slug":"bring-spark","status":"publish","type":"post","link":"https:\/\/rahulbhatnagar.com\/?p=190","title":{"rendered":"Bring Spark in Your Marketing With These 390+ Power Words"},"content":{"rendered":"<h2 class=\"story-headline blue\">Turbo-Charge Your Marketing With These 390+ Power Words<\/h2>\n<p>Ever wonder why some websites pump out viral post after viral post?<\/p>\n<p>Or why some brands have products that fly off the shelves while their competition falls flat?<\/p>\n<p>Or why you couldn\u2019t resist clicking on a link you knew was a sleazy sales page?<\/p>\n<p>The answer is simple.<\/p>\n<p>These brands have smart marketers. Marketers who use power words.<\/p>\n<p>These power words trigger an emotional response and pack some serious punch to the allure of any sales page, headline or ad.<\/p>\n<p>People are utterly seduced by power words. They get us to click, share and buy \u2013 what more could a marketer want!<\/p>\n<p>But how do these power words work?<\/p>\n<p>&nbsp;<\/p>\n<h2>Why Power Words Amp Up Your Marketing<\/h2>\n<p>Power words crank up your marketing effectiveness by:<\/p>\n<p><strong>Invoking emotion<\/strong>: People connect to emotion, not words.<\/p>\n<p>Studies show that content that elicits \u201chigh arousal emotion\u201d (anxiety, amusement) is\u00a0<a href=\"http:\/\/jonahberger.com\/wp-content\/uploads\/2013\/02\/Arousal2.pdf\"><strong>more likely to be shared<\/strong><\/a>\u00a0and go viral than content that doesn\u2019t elicit emotion or elicits \u201clow arousal\u201d emotion.<\/p>\n<p>Power words are key to evoking these \u201chigh arousal\u201d emotions.<\/p>\n<p>Examples include words like \u201cInstantly\u201d, \u201cMistakes\u201d and \u201cHilarious\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Triggering curiosity<\/strong>: Curiosity may have killed the cat, but it makes the marketer\u2019s life easy.<\/p>\n<p>Research published by Harvard Business Review<strong>\u00a0<\/strong><a href=\"https:\/\/hbr.org\/2013\/10\/research-the-emotions-that-make-marketing-campaigns-go-viral\/\"><strong>found curiosity<\/strong><\/a>\u00a0to be one of the most powerful triggers for virality.<\/p>\n<p>Since we have a hard time resisting our curiosity, strategic use of power words makes it almost impossible for us to not to click, share, and read.<\/p>\n<p>Power words that trigger curiosity include words such as \u201cReveals\u201d, \u201cProves\u201d, \u201cRidiculous\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Take this BuzzFeed headline:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow aligncenter lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/efce1b3c-5a61-4977-aedd-b413d246e88f\" alt=\"BuzzFeed power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/efce1b3c-5a61-4977-aedd-b413d246e88f\" \/><\/div>\n<div><\/div>\n<div>\n<p>The power words \u201ccringe\u201d and \u201chorror stories\u201d both elicit emotion (fear, anxiety), and their combination triggers curiosity (\u201cWhy are these horror stories so cringe-worthy?\u201d).<\/p>\n<p>If this headline just said \u201c21 Funny Sibling Stories\u201d, you probably wouldn\u2019t be that interested. But 21 cringe-worthy horror stories? What entertaining surprises this article must contain!<\/p>\n<p>The best thing about about power-words is that there are hundreds to choose from. Check out the list below.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h2>The Ridiculous 390+ List of Power Words<\/h2>\n<p>Want our personal Power Word list for creating epic headlines?<\/p>\n<table class=\"large-12\" width=\"755\">\n<thead>\n<tr>\n<th>Happiness<\/th>\n<th>Indulgence<\/th>\n<th>Prestige<\/th>\n<th>Humor<\/th>\n<th>Gravity<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Heartwarming<\/td>\n<td>Crave<\/td>\n<td>Glamorous<\/td>\n<td>Funniest<\/td>\n<td>Huge<\/td>\n<\/tr>\n<tr>\n<td>Inspiring<\/td>\n<td>Guilt<\/td>\n<td>Luxurious<\/td>\n<td>Laugh<\/td>\n<td>Gargantuan<\/td>\n<\/tr>\n<tr>\n<td>Zen<\/td>\n<td>Guilt-free<\/td>\n<td>Expensive<\/td>\n<td>Ridiculous<\/td>\n<td>Intense<\/td>\n<\/tr>\n<tr>\n<td>Profound<\/td>\n<td>Indulgent<\/td>\n<td><\/td>\n<td>Hilarious<\/td>\n<td>Massive<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Ravenous<\/td>\n<td><\/td>\n<td><\/td>\n<td>Gigantic<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Obsessed<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table class=\"large-12\" width=\"758\">\n<thead>\n<tr>\n<th>Memorability<\/th>\n<th>Novelty<\/th>\n<th>Lust<\/th>\n<th>Simplicity<\/th>\n<th>Beauty<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Undeniable<\/td>\n<td>Suddenly<\/td>\n<td>Decadent<\/td>\n<td>Stupid-simple<\/td>\n<td>Awe-Inspiring<\/td>\n<\/tr>\n<tr>\n<td>Unforgettable<\/td>\n<td>Startling<\/td>\n<td>Irresistible<\/td>\n<td>Basic<\/td>\n<td>Swoon<\/td>\n<\/tr>\n<tr>\n<td>Captivate<\/td>\n<td>Life-changing<\/td>\n<td>Tantalizing<\/td>\n<td>Simple<\/td>\n<td>Swoon-worthy<\/td>\n<\/tr>\n<tr>\n<td>Genius<\/td>\n<td>Hack<\/td>\n<td>Forbidden<\/td>\n<td>Minimalist<\/td>\n<td>Beautiful<\/td>\n<\/tr>\n<tr>\n<td>Memorable<\/td>\n<td>Magic<\/td>\n<td>Naked<\/td>\n<td>Tricks<\/td>\n<td>Breathtaking<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Challenge<\/td>\n<td>Seductive<\/td>\n<td>Savvy<\/td>\n<td>Breathtaking<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Revolutionary<\/td>\n<td>Delirious<\/td>\n<td>Easy<\/td>\n<td>Gorgeous<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Discover<\/td>\n<td>Crave<\/td>\n<td>Cheat-Sheet<\/td>\n<td>Stunning<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>New<\/td>\n<td>Begging<\/td>\n<td>Tweaks<\/td>\n<td>Dazzling<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Latest<\/td>\n<td>Provocative<\/td>\n<td>Ingredients<\/td>\n<td>Adorable<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Remarkable<\/td>\n<td>Sinful<\/td>\n<td>Savvy<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Extraordinary<\/td>\n<td>Sexy<\/td>\n<td>Rules<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Sensational<\/td>\n<td>Fantasy<\/td>\n<td>On-Demand<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Surprising<\/td>\n<td><\/td>\n<td>Step-by-Step<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Miracle<\/td>\n<td><\/td>\n<td>Effortless<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Spoiler<\/td>\n<td><\/td>\n<td>Painless<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Unexpected<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Shocking<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table class=\"large-12\" width=\"759\">\n<thead>\n<tr>\n<th>Excitement<\/th>\n<th>Impatience<\/th>\n<th>Sadness<\/th>\n<th>Savagery<\/th>\n<th>Completeness<\/th>\n<th>Greed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Fascinating<\/td>\n<td>Supercharge<\/td>\n<td>Shaming<\/td>\n<td>Uncontrollable<\/td>\n<td>Detailed<\/td>\n<td>Unlimited<\/td>\n<\/tr>\n<tr>\n<td>Tempting<\/td>\n<td>Quick-start<\/td>\n<td>Suffer<\/td>\n<td>Rowdy<\/td>\n<td>Painstaking<\/td>\n<td>Now<\/td>\n<\/tr>\n<tr>\n<td>Riveting<\/td>\n<td>Speedy<\/td>\n<td>Dead<\/td>\n<td>Savage<\/td>\n<td>Meticulous<\/td>\n<td>Never<\/td>\n<\/tr>\n<tr>\n<td>Intriguing<\/td>\n<td>Amp<\/td>\n<td>Heartbreaking<\/td>\n<td>Vicious<\/td>\n<td>Impenetrable<\/td>\n<td>Free<\/td>\n<\/tr>\n<tr>\n<td>Exciting<\/td>\n<td>Blast<\/td>\n<td>Devastating<\/td>\n<td>Menacing<\/td>\n<td>Replicate<\/td>\n<td>Profit<\/td>\n<\/tr>\n<tr>\n<td>Thrilling<\/td>\n<td>Launch<\/td>\n<td>Crushing<\/td>\n<td>Wild<\/td>\n<td>Copy<\/td>\n<td>Increase<\/td>\n<\/tr>\n<tr>\n<td>Bold<\/td>\n<td>Turbo-charge<\/td>\n<td>Alarming<\/td>\n<td>Crazy<\/td>\n<td>Recreate<\/td>\n<td>Sale<\/td>\n<\/tr>\n<tr>\n<td>Transform<\/td>\n<td>Kickstart<\/td>\n<td>Deceptive<\/td>\n<td>Frenzy<\/td>\n<td>Overcome<\/td>\n<td>Immediately<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Jumpstart<\/td>\n<td>Exposed<\/td>\n<td>Lunatic<\/td>\n<td>Essential<\/td>\n<td>Instantly<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Ignite<\/td>\n<td>Excruciating<\/td>\n<td>Sabotaging<\/td>\n<td>Practical<\/td>\n<td>Barrage<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td>Sadly<\/td>\n<td>Poison<\/td>\n<td>Completely<\/td>\n<td>Overnight<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Treacherous<\/td>\n<td><\/td>\n<td>Forever<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Deadly<\/td>\n<td><\/td>\n<td>Bonus<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Corrupt<\/td>\n<td><\/td>\n<td>Cheap<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Disgusting<\/td>\n<td><\/td>\n<td>Bargain<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Armageddon<\/td>\n<td><\/td>\n<td>Money<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Apocalypse<\/td>\n<td><\/td>\n<td>Affordable<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Sins<\/td>\n<td><\/td>\n<td>Convert<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Battle<\/td>\n<td><\/td>\n<td>Promote<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Fight<\/td>\n<td><\/td>\n<td>Drive<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Insane<\/td>\n<td><\/td>\n<td>Today<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Violent<\/td>\n<td><\/td>\n<td>Double<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Weak<\/td>\n<td><\/td>\n<td>Triple<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Painful<\/td>\n<td><\/td>\n<td>Off-limits<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Agonizing<\/td>\n<td><\/td>\n<td>Affordable<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Hate<\/td>\n<td><\/td>\n<td>Budget<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Struggle<\/td>\n<td><\/td>\n<td>Cheap<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table class=\"large-12\" width=\"758\">\n<thead>\n<tr>\n<th>Authority<\/th>\n<th>Exclusivity<\/th>\n<th>Pride<\/th>\n<th>Safety<\/th>\n<th>Mind-Blowing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Iron-clad<\/td>\n<td>Hidden<\/td>\n<td>Silly<\/td>\n<td>Dangerous<\/td>\n<td>Dreamy<\/td>\n<\/tr>\n<tr>\n<td>Proven<\/td>\n<td>Secret<\/td>\n<td>Blunder<\/td>\n<td>Jeopardy<\/td>\n<td>Epic<\/td>\n<\/tr>\n<tr>\n<td>Validate<\/td>\n<td>New<\/td>\n<td>Faux Pas<\/td>\n<td>Provocative<\/td>\n<td>Triumph<\/td>\n<\/tr>\n<tr>\n<td>Authentic<\/td>\n<td>Breaking<\/td>\n<td>Ruin<\/td>\n<td>Scared<\/td>\n<td>Legendary<\/td>\n<\/tr>\n<tr>\n<td>Genuine<\/td>\n<td>Release<\/td>\n<td>Mistake<\/td>\n<td>Provoke<\/td>\n<td>Greatness<\/td>\n<\/tr>\n<tr>\n<td>Bona fide<\/td>\n<td>Uncovered<\/td>\n<td>Silly<\/td>\n<td>Safe<\/td>\n<td>Awesome<\/td>\n<\/tr>\n<tr>\n<td>Legitimate<\/td>\n<td>Unadulterated<\/td>\n<td>Reject<\/td>\n<td><\/td>\n<td>Delightful<\/td>\n<\/tr>\n<tr>\n<td>Reliable<\/td>\n<td>Elite<\/td>\n<td>Fail-Proof<\/td>\n<td>Scared<\/td>\n<td>Exquisite<\/td>\n<\/tr>\n<tr>\n<td>Official<\/td>\n<td>First<\/td>\n<td>Failure<\/td>\n<td>Lifetime<\/td>\n<td>Heavenly<\/td>\n<\/tr>\n<tr>\n<td>Final<\/td>\n<td>Unique<\/td>\n<td>Waste<\/td>\n<td>Sacred<\/td>\n<td>Delicious<\/td>\n<\/tr>\n<tr>\n<td>Backed<\/td>\n<td>Unconventional<\/td>\n<td>Achieve<\/td>\n<td>Recession-Proof<\/td>\n<td>Mouth-watering<\/td>\n<\/tr>\n<tr>\n<td>Guaranteed<\/td>\n<td>Priceless<\/td>\n<td>Fail<\/td>\n<td>Protect<\/td>\n<td>Sublime<\/td>\n<\/tr>\n<tr>\n<td>Research<\/td>\n<td>Rare<\/td>\n<td>Succeed<\/td>\n<td>Cheat<\/td>\n<td>Jaw-dropping<\/td>\n<\/tr>\n<tr>\n<td>Studies<\/td>\n<td>Little-known<\/td>\n<td>Success<\/td>\n<td>Accuse<\/td>\n<td>Astonishing<\/td>\n<\/tr>\n<tr>\n<td>Results<\/td>\n<td>Underused<\/td>\n<td>Dumb<\/td>\n<td>Assault<\/td>\n<td>Astounding<\/td>\n<\/tr>\n<tr>\n<td>Solution<\/td>\n<td>Emerging<\/td>\n<td>Absurd<\/td>\n<td>Caution<\/td>\n<td>Brilliant<\/td>\n<\/tr>\n<tr>\n<td>Honest<\/td>\n<td>Untapped<\/td>\n<td>Senseless<\/td>\n<td>Beware<\/td>\n<td>Charming<\/td>\n<\/tr>\n<tr>\n<td>Complete<\/td>\n<td>Reveal<\/td>\n<td>Idiot<\/td>\n<td>Signs<\/td>\n<td>Unbelievable<\/td>\n<\/tr>\n<tr>\n<td>Psychological<\/td>\n<td>Rare<\/td>\n<td>Stupid<\/td>\n<td>Threaten<\/td>\n<td>Amazing<\/td>\n<\/tr>\n<tr>\n<td>Comprehensive<\/td>\n<td>Divulge<\/td>\n<td>Foolish<\/td>\n<td>Broke<\/td>\n<td>Fascinating<\/td>\n<\/tr>\n<tr>\n<td>All-Inclusive<\/td>\n<td>Admit<\/td>\n<td>Shameful<\/td>\n<td>Horror<\/td>\n<td>Captivating<\/td>\n<\/tr>\n<tr>\n<td>Absolute<\/td>\n<td>Unseen<\/td>\n<td>Fool<\/td>\n<td>Terrifying<\/td>\n<td>Alluring<\/td>\n<\/tr>\n<tr>\n<td>Definitive<\/td>\n<td>Undercover<\/td>\n<td>Last<\/td>\n<td>Scam<\/td>\n<td>Defying<\/td>\n<\/tr>\n<tr>\n<td>Authoritative<\/td>\n<td>Stealthy<\/td>\n<td>Worst<\/td>\n<td>Hoak<\/td>\n<td>Bomb<\/td>\n<\/tr>\n<tr>\n<td>Conclusive<\/td>\n<td>Confess<\/td>\n<td>Cringeworthy<\/td>\n<td>Accuse<\/td>\n<td>Unleashed<\/td>\n<\/tr>\n<tr>\n<td>Authority<\/td>\n<td>Confession<\/td>\n<td>Rookie<\/td>\n<td>Assault<\/td>\n<td>Explosive<\/td>\n<\/tr>\n<tr>\n<td>Surefire<\/td>\n<td>Insider<\/td>\n<td>Lame<\/td>\n<td>Punch<\/td>\n<td>Unstoppable<\/td>\n<\/tr>\n<tr>\n<td>Formula<\/td>\n<td>Sneak-Peek<\/td>\n<td>Clueless<\/td>\n<td>Diagnosed<\/td>\n<td>Catapult<\/td>\n<\/tr>\n<tr>\n<td>Strategy<\/td>\n<td>Sneaky<\/td>\n<td>Awkward<\/td>\n<td>Triggers<\/td>\n<td>Kickass<\/td>\n<\/tr>\n<tr>\n<td>Expert<\/td>\n<td>Sly<\/td>\n<td>Pitiful<\/td>\n<td>Dirty<\/td>\n<td>Nail<\/td>\n<\/tr>\n<tr>\n<td>Report<\/td>\n<td>Special<\/td>\n<td>Ruin<\/td>\n<td>Broke<\/td>\n<td>Badass<\/td>\n<\/tr>\n<tr>\n<td>Document<\/td>\n<td>Truth<\/td>\n<td>Mistake<\/td>\n<td>Survive<\/td>\n<td>Mesmerizing<\/td>\n<\/tr>\n<tr>\n<td>Literally<\/td>\n<td>Popular<\/td>\n<td>Mediocre<\/td>\n<td>Fierce<\/td>\n<td>Incredible<\/td>\n<\/tr>\n<tr>\n<td>Powerful<\/td>\n<td>Trend<\/td>\n<td>Unknowingly<\/td>\n<td>Catastrophe<\/td>\n<td>Spell-binding<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td>Useless<\/td>\n<td>Shaking<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td>Obvious<\/td>\n<td>Ethical<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Emergency<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Exactly<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td>Hoax<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Feeling dizzy? I hope it\u2019s from excitement, because you now that you know why power words work, and have a few hundred in your arsenal.<\/p>\n<p>You\u2019re armed with everything you need to turbo-charge your marketing.<\/p>\n<p>Now you just need to use them.<\/p>\n<p>These are the best places for you to use power words on your site:<\/p>\n<ol>\n<li>Headlines<\/li>\n<li>Sub-headlines<\/li>\n<li>Product Names<\/li>\n<li>Popups<\/li>\n<li>Landing Pages<\/li>\n<li>Buttons<\/li>\n<li>Testimonials<\/li>\n<li>Email Subject Lines<\/li>\n<li>Your Business\/Domain Name<\/li>\n<li>Calls to Action<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2>Power Words in Headlines<\/h2>\n<p>Whether you\u2019re crafting the perfect headline for your sales page or you\u2019re writing a viral-worthy article, power words can take a headline from mediocre to irresistible.<\/p>\n<p>The magazine industry is notorious for their use of power words in headlines. Magazines like Elle, OK! Magazine, InTouch and Seventeen use power words religiously to entice consumers to pick up their products.<\/p>\n<p>Cosmo has some of the most click-worthy headlines out there:<\/p>\n<div class=\"storycenter\"><img loading=\"lazy\" decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/31bc2930-b9d6-4efa-aa87-7af305617a0d\" alt=\"Cosmo power words\" width=\"864\" height=\"191\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/31bc2930-b9d6-4efa-aa87-7af305617a0d\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"storycenter\"><img loading=\"lazy\" decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/60f00dca-7f92-4af3-a914-7665072ea89a\" alt=\"Cosmo Power Words 2\" width=\"882\" height=\"196\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/60f00dca-7f92-4af3-a914-7665072ea89a\" \/><\/div>\n<div><\/div>\n<div>\n<p>Without power words, these headlines would be boring.<\/p>\n<p>Even removing one of the power words makes the headlines above become instantly less enticing:<\/p>\n<ul>\n<li>This Insanely Sexist Job Posting Will Make Your Jaw Drop<\/li>\n<li>Watch Celine Dion\u2019s Incredibly Powerful Tribute to Paris at the AMAs<\/li>\n<\/ul>\n<p>Us Weekly uses power words in almost every single headline they publish:<\/p>\n<div class=\"storycenter\"><img loading=\"lazy\" decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/44e45241-cec5-461a-b501-93e22cc6293f\" alt=\"Us weekly power words\" width=\"865\" height=\"196\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/44e45241-cec5-461a-b501-93e22cc6293f\" \/><\/div>\n<\/div>\n<div><\/div>\n<div>\n<p>The words \u201creveal\u201d, \u201csneak peek\u201d and \u201csuffers\u201d pique curiosity and trigger an emotional response that act as a magnet for clicks.<\/p>\n<p>Use power words in your own headlines to make them so irresistible readers can\u2019t help but click.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Power Words in Subheads<\/h2>\n<p>Do you think that when people land on an article or a sales page you\u2019ve painstakingly written, they\u2019ll actually take the time to read it through?<\/p>\n<p>They don\u2019t.<\/p>\n<p>Research shows that\u00a0<a href=\"http:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\"><strong>they didn\u2019t in 1997<\/strong><\/a>, and they certainly don\u2019t now.<\/p>\n<p>Instead of reading, they scan. Unless you can catch their attention.<\/p>\n<p>How? By including power words, of course.<\/p>\n<p>Power words in your subheads capture attention and draw the reader into actually reading the content rather than just scanning over it.<\/p>\n<p>Bryan Harris does a great job of this on his blog,\u00a0<a href=\"http:\/\/videofruit.com\/\"><strong>VideoFruit.com<\/strong><\/a>.<\/p>\n<p>In the article below he used \u201cunique\u201d and \u201cunconventional\u201d, both of which trigger curiosity.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/f74c8e58-f153-4cb5-9552-b8fac4e463e8\" alt=\"Videofruit power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/f74c8e58-f153-4cb5-9552-b8fac4e463e8\" \/><\/div>\n<p>Use power words in your subheads to keep the reader\u2019s attention on the page and ensure they\u2019re actually reading what you\u2019ve written.<\/p>\n<p><a name=\"product-names\"><\/a><\/p>\n<h2>Power Words in Product Names<\/h2>\n<p>You have two choices when you\u2019re naming your products. You can choose to:<\/p>\n<ol>\n<li><strong>Be boring<\/strong>: Use words in your product name that simply describe the product (ie \u201cblue nail polish) but are otherwise boring.<\/li>\n<li><strong>Use names that pack a punch<\/strong>: Give your product a descriptive name, but kick it up a notch with power words.<\/li>\n<\/ol>\n<p>Almost all product names fit into these categories.<\/p>\n<p>A company that leverages power words wonderfully in their product names is the nail care company\u00a0<a href=\"http:\/\/opi.com\/\"><strong>OPI<\/strong><\/a>.<\/p>\n<p>OPI could have just named their product after its function: \u201cnail strengthener.\u201d<\/p>\n<p>Instead, they used a power word (\u201cNail Envy\u201d) to make the product more appealing.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/bb8af35b-2ffa-47b3-825c-fed8386ed158\" alt=\"Nail Envy power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/bb8af35b-2ffa-47b3-825c-fed8386ed158\" \/><\/div>\n<p>OPI also uses power words in the descriptions for their products.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/e2af1c2f-5d8d-41b5-aa6c-2319cc74475e\" alt=\"Nail polish power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/e2af1c2f-5d8d-41b5-aa6c-2319cc74475e\" \/><\/div>\n<p>Their lacquer colors could have just been \u201clight pink\u201d and \u201csoft green\u201d.<\/p>\n<p>But instead of putting their customers to sleep, they used power words like \u201cblush\u201d and \u201cgargantuan\u201d to wake up some emotion.<\/p>\n<p>Another example of power words mastery in the online space is that of David Siteman Garland, who created a course on how to create online courses.<\/p>\n<p>He could have just named his course \u201cCreate Online Courses\u201d, but he spiced things up with a power word:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/2a0cd5b3-4948-477c-b39a-d7522ae0978b\" alt=\"David siteman garland power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/2a0cd5b3-4948-477c-b39a-d7522ae0978b\" \/><\/div>\n<p>The word \u201cAwesome\u201d makes the product memorable and stand out in a crowded space.<\/p>\n<h2>Power Words in Popups<\/h2>\n<p>Power words are currently underused in the beloved email list building tool, the popup.<\/p>\n<p>If you have the\u00a0<a href=\"https:\/\/sumo.com\/app\/list-builder\"><strong>List Builder<\/strong><\/a>\u00a0app installed, include power words in your descriptions and offers on the popup.<\/p>\n<p><a href=\"http:\/\/www.scienceofpeople.com\/about-vanessa-van-edwards\/\"><strong>Vanessa van Edwards<\/strong><\/a>, founder of Science of People, injects power words into her Sumo List Builder popup:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/4c2a1bd0-99af-465f-86ff-dab770bb9339\" alt=\"Email popup power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/4c2a1bd0-99af-465f-86ff-dab770bb9339\" \/><\/div>\n<p>\u201cScientifically proven\u201d is a power phrase to demonstrate authority and credibility.<\/p>\n<p>Another example is\u00a0<a href=\"http:\/\/rickmulready.com\/\"><strong>Rick Mulready<\/strong><\/a>:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/79ba7139-41d0-4ae4-9ef2-41b6a4d4baa8\" alt=\"Rick Mulready power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/79ba7139-41d0-4ae4-9ef2-41b6a4d4baa8\" \/><\/div>\n<p>He uses power words like \u201cMistakes\u201d and \u201cFree\u201d in his popup to convert visitors from casual readers to subscribers.<\/p>\n<h2>Power Words on Landing Pages<\/h2>\n<p>Landing pages are an effective way of blocking out all of the extra noise on your website and ensuring that the visitor is just focusing on one specific call to action.<\/p>\n<p>Using power words on your landing page can get your conversion rates from \u201cnot now\u201d to \u201cgimme!\u201d<\/p>\n<p><a href=\"http:\/\/www.amyporterfield.com\/\"><strong>Amy Porterfield<\/strong><\/a>\u00a0is a landing page genius, and she strategically uses power words all over her landing pages:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/738be766-e7d5-41c8-866a-fb4f9ed11005\" alt=\"Amy Porterfield power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/738be766-e7d5-41c8-866a-fb4f9ed11005\" \/><\/div>\n<p>\u201cFree\u201d, \u201clive\u201d ,\u201cmaster\u201d, \u201c5-Figure\u201d, \u201cprofitable\u201d and \u201cstrategy\u201d are all power words, and they work together to make Amy\u2019s landing page far more convincing than the power-word-empty alternative:<\/p>\n<p><em>Class: How to Create and Deliver Your First Webinar (Even If You Don\u2019t Have a List!)<\/em><\/p>\n<p><em>Join me as I walk you through what it takes to create a webinar.<\/em><\/p>\n<p>Did that make you fall asleep? Well, wake up, more power word goodness ahead.<\/p>\n<h2>Power Words on Buttons<\/h2>\n<p>If you think you\u2019re running out of places to include power words, think again.<\/p>\n<p>We haven\u2019t even talked about using power words in button text.<\/p>\n<p>We use power words in our button text on the\u00a0<a href=\"https:\/\/sumo.com\/\"><strong>Sumo homepage<\/strong><\/a>\u00a0by inviting visitors to try Sumo for free:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/34be6de1-8ce1-43d4-b13a-88c0b15d08c6\" alt=\"Sumo Power words free\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/34be6de1-8ce1-43d4-b13a-88c0b15d08c6\" \/><\/div>\n<p>Without the word \u201cfree\u201d that button would go needlessly unpressed way too often.<\/p>\n<p>We\u2019re not the only ones who do this.\u00a0<a href=\"https:\/\/soundcloud.com\/\"><strong>SoundCloud<\/strong><\/a><strong>\u00a0<\/strong>does as well to encourage their users to explore their site for music:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/a25a889d-f18c-47d9-8b58-fce935979a10\" alt=\"Soundcloud power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/a25a889d-f18c-47d9-8b58-fce935979a10\" \/><\/div>\n<p>The power word in this case is \u201ctrending\u201d which works double duty by providing a sense of<strong>\u00a0<\/strong><a href=\"https:\/\/sumo.com\/stories\/social-proof-types\/\"><strong>social proof<\/strong><\/a>.<\/p>\n<h2>Power Words in Testimonials<\/h2>\n<p>Remember how we told you\u00a0<a href=\"https:\/\/sumo.com\/stories\/testimonial-examples\"><strong>testimonials<\/strong><\/a>\u00a0are the\u00a0<strong>granddaddy of social proof<\/strong>?<\/p>\n<p>Testimonials increase conversions by 34% and invaluable credibility to your brand.<\/p>\n<p>Make your testimonials work overtime for your business by featuring the ones including power words.<\/p>\n<p><a href=\"http:\/\/www.marieforleo.com\/\"><strong>Marie Forleo<\/strong><\/a>\u00a0does this on her testimonials page:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/58f82f25-2020-4215-b86d-72b2c81bda5a\" alt=\"Marie Tony Robbins power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/58f82f25-2020-4215-b86d-72b2c81bda5a\" \/><\/div>\n<p>The word \u201cextraordinary\u201d takes this testimonial light-years ahead of one simply containing the words \u201cgreat\u201d or \u201csmart\u201d.<\/p>\n<p>Unfortunately, it\u2019s a bit tacky to ask your clients to use power words in their testimonials.<\/p>\n<p>Do the next best thing by featuring testimonials that include power words more prominently on your page.<\/p>\n<h2>Power Words in Email Subject Lines<\/h2>\n<p>Let me guess.<\/p>\n<p>You work your ass off to grow your email list.<\/p>\n<p>Every subscriber is hard-earned, and so is every sale.<\/p>\n<p>You burn the midnight oil to create content they\u2019ll love, and try your best to make sure the content actually reaches them, yet still only 20-35% of your subscribers open your emails.<\/p>\n<p>And you begin to wonder\u2026<\/p>\n<p>Is your email list disengaged?<\/p>\n<p>Is it the content you\u2019re putting out there? Is something wrong with their spam filters?<\/p>\n<p>Maybe\u2026<\/p>\n<p>But it\u2019s probably just your subject lines.<\/p>\n<p>Your email subject lines are the first point of contact your subscriber has with your email.<\/p>\n<p>Like a headline, they can either seduce the person into clicking, or make them put their blinders on.<\/p>\n<p>To turn up the heat on your email subject lines and attract more opens, clicks, and engagement, use power words in the subject line.<\/p>\n<p><a href=\"http:\/\/www.smartpassiveincome.com\/\"><strong>Pat Flynn<\/strong><\/a>\u00a0uses this method in his email autoresponder series:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/e4d523f7-1ea5-458e-9a61-d5d8c0f33a1d\" alt=\"Pat Flynn Power word email\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/e4d523f7-1ea5-458e-9a61-d5d8c0f33a1d\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/526a0b1e-0975-47e4-be96-cc43abce55e2\" alt=\"Pat Flynn power words email 2\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/526a0b1e-0975-47e4-be96-cc43abce55e2\" \/><\/div>\n<p>See the power words \u201csuper secret\u201d and \u201csecret\u201d? Feeling intrigued, aren\u2019t you?<\/p>\n<p>Jaime Tardy from\u00a0<a href=\"http:\/\/eventualmillionaire.com\/\"><strong>Eventual Millionaire<\/strong><\/a><strong>\u00a0<\/strong>does this too (\u201ccreate\u201d, \u201clucrative\u201d):<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/9f8fb3b6-45e8-4bfa-995a-9481c6f58982\" alt=\"Power words email\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/9f8fb3b6-45e8-4bfa-995a-9481c6f58982\" \/><\/div>\n<p>Here she takes it a step further and uses not one, but two power words in her subject lines (\u201cformula\u201d, \u201csuccess\u201d):<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/1e0400b1-1abd-429d-a563-eda55d00778f\" alt=\"Power words email subject\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/1e0400b1-1abd-429d-a563-eda55d00778f\" \/><\/div>\n<p>Don\u2019t be afraid to use power words in your subject lines to entice your subscribers to open your emails. You worked hard to write them, so they might as well be read by as many people as possible.<\/p>\n<h2>Power Words In Your Business or Domain Name<\/h2>\n<p>For all of you wantrepreneurs who haven\u2019t yet started your business, one great place to use power words is in your business\u2019 name.<\/p>\n<p>Don\u2019t leave those strong words out when you\u2019re choosing a domain name.<\/p>\n<p>Using a power word that describes what you do or who you do it for can make your marketing far more effective.<\/p>\n<p>For example,\u00a0<a href=\"http:\/\/elitedaily.com\/\"><strong>Elite Daily<\/strong><\/a>\u00a0uses the power word \u201cElite\u201d in the name of their business, which brings to mind exclusivity or high-quality.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/a04b1907-dba0-4771-bfd0-3bd8dc8882ed\" alt=\"Elite Daily power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/a04b1907-dba0-4771-bfd0-3bd8dc8882ed\" \/><\/div>\n<p><a href=\"http:\/\/www.sexyfoodtherapy.com\/\"><strong>Melissa Ramos<\/strong><\/a>\u00a0puts power words to work in her business name, Sexy Food Therapy:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/92ba7b46-b98f-44fb-b605-f99cd241fa7f\" alt=\"Power words heading\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/92ba7b46-b98f-44fb-b605-f99cd241fa7f\" \/><\/div>\n<p><a href=\"http:\/\/socialtriggers.com\/\"><strong>Derek Halpern<\/strong><\/a>, founder of the popular online training resource Social Triggers included a power word (\u201ctriggers\u201d) in his business\u2019 name as well. Makes sense, since Derek teaches the psychology behind marketing, after all:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/961ac45a-f6fa-4167-899f-601691d0bc55\" alt=\"Social triggers power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/961ac45a-f6fa-4167-899f-601691d0bc55\" \/><\/div>\n<p>For your next rebrand or business (for all you serial entrepreneurs), incorporate a power word into your business\u2019s name to ensure that you trigger (see what I did there?) an emotional response the second your customers stumble across your brand.<\/p>\n<h2>Power Words on Calls to Action<\/h2>\n<p>One of the most important places to use power words in your marketing is in any call to action.<\/p>\n<p>For example, Appsumo use \u201ckick ass\u201d and \u201cfree\u201d on their\u00a0<a href=\"https:\/\/sumo.com\/app\/welcome-mat\"><strong>Welcome Mat<\/strong><\/a><strong>\u00a0<\/strong>at\u00a0<a href=\"http:\/\/www.appsumo.com\/\"><strong>AppSumo<\/strong><\/a>.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/34197ef0-69e0-4dcc-bfc3-a35650952904\" alt=\"AppSumo power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/34197ef0-69e0-4dcc-bfc3-a35650952904\" \/><\/div>\n<p>They also use one (\u201cawesome\u201d) on their\u00a0<a href=\"https:\/\/sumo.com\/app\/list-builder\"><strong>List Builder<\/strong><\/a>\u00a0popup:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/93e22e6a-dadb-4ff8-b93d-18b19a5c60af\" alt=\"AppSumo list builder power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/93e22e6a-dadb-4ff8-b93d-18b19a5c60af\" \/><\/div>\n<p>And in their call to action to buy Monthly 1K with the word \u201cnow\u201d:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/7e29528a-43ed-4907-b116-d2d00824da25\" alt=\"Monthly 1k power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/7e29528a-43ed-4907-b116-d2d00824da25\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>Brian Dean from the SEO website\u00a0<a href=\"http:\/\/backlinko.com\/\"><strong>Backlinko<\/strong><\/a>\u00a0uses power words in his menu as a call to action (\u201cproven SEO tips\u201d):<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"box-shadow lazyloaded\" src=\"https:\/\/media.sumo.com\/storyimages\/f96ac23b-01fe-4ec8-8b61-d23239fdcf78\" alt=\"Backlinko power words\" data-lazy-src=\"https:\/\/media.sumo.com\/storyimages\/f96ac23b-01fe-4ec8-8b61-d23239fdcf78\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<p>I just gave you hundreds of power words and showed you ten places to use them to make your marketing work on overtime for your business<\/p>\n<p>Don\u2019t just skip past this article and move on with your day.<\/p>\n<p>Take action to start including power words in your marketing today.<\/p>\n<p>Choose one option from the examples in this post and apply the power words principles to that area in your business.<\/p>\n<p>The easiest way to start?<\/p>\n<p>Incorporate power words into the calls to action and headlines in your<strong>\u00a0<\/strong><a href=\"https:\/\/sumo.com\/app\/welcome-mat\"><strong>Welcome Mat<\/strong><\/a>\u00a0or\u00a0<a href=\"https:\/\/sumo.com\/app\/list-builder\"><strong>List Builder<\/strong><\/a>\u00a0tool so you can track the results.<\/p>\n<p>Then, sit back and watch as your content takes off.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder why some websites pump out viral post after viral post?<br \/>\nOr why some brands have products that fly off the shelves while their competition falls flat?<\/p>\n","protected":false},"author":2,"featured_media":2533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,21,1],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advices","category-professional-english","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190"}],"version-history":[{"count":0,"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=\/wp\/v2\/posts\/190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=\/wp\/v2\/media\/2533"}],"wp:attachment":[{"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rahulbhatnagar.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}